LEGO Star Wars is 20 years old. How did the game save LEGO from the crisis?

On March 29, 2005, the first LEGO Star Wars was released, which unexpectedly became a significant game for the industry. Traveller's Tales, known for Toy Story 2, Crash Twinsanity and Sonic R, created a platformer that combined the Star Wars universe with the game mechanics of the LEGO constructor.

At that time, children played less and less with physical toys, preferring consoles and PCs. But LEGO Star Wars has sparked interest in building sets, especially those associated with popular franchises. The game not only sold 3.3 million copies by 2006, but also helped LEGO emerge from its financial crisis by making licensed sets the core of its business.

LEGO Star Wars stood out for its easy but addictive gameplay, the atmosphere of George Lucas's classic trilogy and many humorous moments. Although its Metacritic rating ranged from 77-79%, the game had a huge impact on the market, laying the foundation for many subsequent LEGO games. Today LEGO is one of the most successful companies, and game adaptations do not lose popularity with the next release.